Crisis Media Training
Introduction
If it goes wrong the media will want to know. And you won't simply be in the news - you will be the news.
With the emergence of 24 hour "rolling" and online news, crisis management skills and expertise have never been more important for managers in every sector.
If meeting the media is stressful at the best of times, it's doubly so in times of crisis, for there's little time for calm reflection, for clearing facts with colleagues, and planning your response.
The media will be more demanding than ever, and the public hungry for information.
Overview
This practical and flexible one day Crisis Media Training course provides delegates with the knowledge and techniques that are essential for responding quickly and effectively to unexpected events. Delegates completing this course will be able to prepare effectively for a crisis; stay in control from the outset; identify different responses to different situations; and present their case with calmness, frankness and dignity.
This one day Crisis Media Training course includes everything from preparing holding statements to handling hostile media questioning and running press conferences. Delegates put into practice what they have learnt through staged print, radio and TV interview simulations, with the emphasis on learning through doing.
This Crisis Media Training course focuses on the need for successful interaction with the media. It's a hands-on workshop, with extensive use of videotape and audio feedback, giving participants the tools necessary to work with the media during a crisis. After completing training, your employees will have the skills necessary to confidently and correctly manage media contacts.
Who should attend
Any individual officer who potentially may encounter the media in an emergency or crisis situation
Managers and supervisors, present and aspiring, who want to develop strategies and effectively manage media communication plans will also benefit.
Course Content
Highlights of our one-day course include:
- Extensive training on how to properly interact with the media
- Tactics to use in order to maintain positive attention, whilst diverting negative public attention
- Video and audio tapings using real-life crisis situations
- Individualised feedback sessions reviewing the video tapings and audio recordings. This helps to identify both strengths and areas for improvement in handling the media
- Understanding the Media
- What Information Does the Media Need
- Guidelines for Working With the Media
- Things to Avoid
- Videotape / Audio Interview #1
- Critique Interview #1
- Real life situations
- Preparing a Formal Statement
- Quick Preparation Methods
- Analysing both Primary and Secondary questions
- Statement to the Press
- Videotape / Audio Interview #2
- Critique Interview #2
- Dealing with a Crisis
- What Not to Divulge
- Helpful Dos & Don'ts
- Videotape / audio Interview #3
- Critique Interview #3
- Handling Questions from the Media
- Image
- Structuring Your Response
- Delivery Techniques - Power position, gestures, voice & eye contact
- Dealing With Rudeness and Hostility
- Controlling Your Environment - Knowing when to be interviewed & where NOT to be interviewed
- Quick Media Updates
Cost
This one day training course can be delivered "in house" to your organisation network or partnership at the rate of just £1500 per day (maximum of 10 delegates per day).
To find out more about "in house" training with the CSP Academy please click here
To book this course now click the book online button below.
To discuss this course further please contact us on 0845 299 7144 or email learning@cspacademy.ac.uk.
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0845 299 7144
Part of the Safety Net Associates Group